AC Client LiveApp's phone application gives the London Knights video edge

Dale Hunter worships at the altar of the Hockey Video gods. Many of his Knights skaters spend a lot of time staring at their smartphones. Thanks to some London-bred ingenuity and a Waterloo-based mobile marketing firm called LiveApp, the two pursuits have merged.

December 18, 2014

Dale Hunter worships at the altar of the Hockey Video gods. Many of his Knights skaters spend a lot of time staring at their smartphones. Thanks to some London-bred ingenuity and a Waterloo-based mobile marketing firm called LiveApp, the two pursuits have merged.

Shortly after the win in Kitchener Tuesday, every Knights player had the ability to watch his own shifts from that game on his own mobile device — and if they had questions, they could ask one of their coaches instantly.

“If you want to look at a shift, you don’t have to go through the whole game,” over-age defenceman Dakota Mermis said. “They’re right there (in your personal folder) on the London Knights app. It’s not forced down our throats, and if you’re down on yourself, you don’t have to go see all the bad plays you made. You can watch the good ones and bring your spirits up a bit. “It’s in your control.”

The kids have been using this video room on-the-go platform for nearly a month-and-a-half. Former Western Mustangs forward Steve Benedetti, an employee of Anil Mehta’s LiveApp company and assistant coach of the junior B London Nationals, used his Junior Knights minor midget team last season as a trial run for this idea.

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