Articles
Advice from experts
Explore our Articles section for expert insights, tips, and strategies to help your startup thrive.
Why Corporates and Startups Need Each Other
Corporate innovation can take many forms, but truly impactful corporate innovation programs have one thing in common. They foster a culture of innovation inside the corporate environment, and they provide…
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It’s a big data world
There's one building block at the core of every startup, whether you're planning the next great consumer tech company or a powerhouse B2B SaaS startup — data. For this part…
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A Time to Reflect: Where do Pants Feature in the Future of Workplaces?
CEO Jay Krishnan's insights into what the most innovative (and successful) companies will need to build social capital and retain top talent.
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Email Marketing Has Changed
Why your emails aren’t landing in inboxes and what you can do about it.
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The Art of Storytelling
In this part of our Lift Off series, we sat down with our branding and marketing mentor Ellyn Winters-Robinson to learn about the art of storytelling and the impact it…
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Why Diversity Matters, Even in the Smallest Teams
Companies that focus on building diversity, equity, and inclusion (DE&I) into their culture perform better than those that don't. This isn't just an anecdotal observation – that data backs it…
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CX 101 for Startups: How to Get Repeat Customers
We all know that keeping an existing customer is less expensive than trying to gain a new one. But how do you turn a new customer into a repeat customer?…
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IP Strategy for Startup Founders – What You Need to Know to Protect Your Idea
Everything is a priority when you're a startup founder. You'll find yourself juggling everything from market research and customer interviews to branding and finance. There's one ball, though, that gets…
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IP Strategy for Startup Founders – What You Need to Know to Protect Your Idea
Everything is a priority when you're a startup founder. You'll find yourself juggling everything from market research and customer interviews to branding and finance. There's one ball, though, that gets…
Learn more