Toxon Technologies launches Open Platform to Help Archery Manufactures Develop Better Products

The BOWdometer Open Platform is a background component that runs on android and IOS, and allows archery manufactures and app developers to use real-time shooting data to better develop their products.

January 27, 2021

AC JumpStart graduate Toxon Technologies has recently launched its new BOWdometer Open Platform as of Monday, January 25. The BOWdometer Open Platform is a background component that runs on android and IOS, and allows archery manufactures and app developers to use real-time shooting data to better develop their products. This data can enhance existing products for archers and bowhunters.

Toxon Technologies began development for the BOWdometer, their wireless archery companion, in mid 2018. With a background in wireless technology, CEO Joe Deu-Ngoc said he and his team detected gaps in the sports tech industry.

“Archery was very low on our list, until we were approached by one of the local archery folks who owned the bow shop in town, and he wanted to [incorporate tech into archery]. At that point, we had looked into archery a little bit and it really is an untapped field … A lot of the tech in it in the last 40 years is unchanged,” Deu-Ngoc said.

“We saw that the market was quite big, and really, we’re just on the cusp of a new tech revolution in that field, so we decided to go for it.”

In January 2020, when Toxon Technologies joined the AC JumpStart program, they had just released the BOWdometer with a B2B business plan.

“Our entire vision and sales plan had to change when COVID-19 became really prevalent in North America. We had to pivot really quickly from selling to businesses to start selling online, direct to customers,” said Marianne Bell, COO of Toxon Technologies.  

“It was something that we hadn’t really anticipated doing or had plans for, so using the Accelerator Centre’s resources to talk about B2C plans, marketing direct to customers, how to reach people online — all became really important to us right as we were in the thick of the program.”

Now, after successfully shifting their sales approach, the BOWdometer is doing quite well in the United States, where there are 20 million archers. It is also available in Asia and Europe.

With the launch of the BOWdometer Open Platform, Toxon Technologies is hoping to share the data they collect with others in the archery world.

“The approach [with the BOWdometer Open Platform] is providing this data to other folks who might have use for it,” Deu-Ngoc said. “There are a lot of applications out there that could really use our data and we decided that we would essentially open up a platform.”

Deu-Ngoc said that more people using the data and finding a need for the data will further feed into sales of the BOWdometer, itself.

“Our whole goal, all along,” Bell said, “is to try to bring tech into an industry that doesn’t really have a lot of tech right now.”

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