Expert Founder Workshop: Black Friday & Cyber Monday Playbook

Black Friday and Cyber Monday present a major opportunity for startups to drive revenue, attract new customers, and test scalable marketing strategies. This Expert Founder Workshop delivers practical guidance on planning, executing, and optimizing campaigns for the busiest shopping period of the year.

Founders will learn how to prepare their websites, offers, and marketing channels while maintaining strong customer experience and healthy margins. The session includes tactical insights, real-world examples, and expert advice tailored for early-stage and growing startups.

Leave with a clear action plan to make Black Friday and Cyber Monday a growth moment rather than a scramble.

Meet the Speakers

Tricia Mumby

Tricia Mumby is an entrepreneur, mentor, and marketing strategist with over 20 years of experience in e-commerce and brand building. She co-founded Mabel’s Labels, scaling it into an eight-figure direct-to-consumer business before its acquisition by CCL Industries in 2016, where she later served as General Manager. Today, Tricia mentors founders worldwide, helping them grow through smarter marketing, stronger leadership, and resilient teams. Known for her candid, supportive approach, she champions entrepreneurs as bold problem-solvers and generalists. Her passion lies in guiding ambitious people to scale their businesses and turn big ideas into thriving ventures.

Kristy Lynn Miller

Kristy Lynn Miller is the visionary founder behind The Scented Market, a brand that has redefined the home fragrance experience through quality, sustainability, and artistry. With an eye for detail and a commitment to excellence, Kristy has transformed her passion for scents into a thriving business that resonates with customers who value thoughtfully crafted products. Her leadership at The Scented Market embodies a dedication to both product innovation and customer connection, as she strives to create scents that bring warmth and joy into people’s lives. Kristy’s unwavering mission is to make every product a part of her customers’ cherished moments, one scent at a time.