The startup company uses innovative truck advertising, analytics and retargeting abilities to create traction for advertising campaigns.
The startup company uses innovative truck advertising, analytics and retargeting abilities to create traction for advertising campaigns. Unlike static billboards, Movia’s truck side ads can go directly into the neighbourhoods of the demographics, making these ad campaigns more noticeable to the people who should see them. Movia has worked with the Ontario Lottery Group, Casper and Koch Industries, to name a few.
“We have a patented beacon technology that goes on each truck. It’s a GPS, but the cool thing we do is impression analytics through wifi and bluetooth measurements,” explained Casey Binkley, CEO and founder of Movia Media.
“Our devices pick up all available signals so we know what phones have come in contact with the trucks, where and what time, and then we report all these analytics back to the advertisers on a live, customer facing dashboard.”
Movia recently partnered with Loblaws, Shopper’s Drug Mart and Dentsu in Edmonton and Calgary to bring attention to Shopper’s new fresh produce section. Movia placed the wrapped trucks in around the various Shopper’s locations in efforts to bring attention to potential customers in that area.
“The campaign had awesome results; we definitely drove a lot of new business in. It was a five-week campaign with five trucks. It produced roughly eight million impressions over the course of the campaign,” Binkley said.
Learn more about how it work in this case study with recent client Modsy.
Although Movia has worked with many large-scale companies, this new partnership meant a lot for their growth and reputation.
“It’s always amazing when a company of that size and magnitude wants to partner with us. It really showcases what we’re doing is valued and drives results,” Binkley said.
Since joining the AC JumpStart program in September, Binkley said his company has benefited greatly from the support of the mentors.
“The mentorship has been awesome,” Binkley said.
“Each mentor has different experiences or different areas that they excel at. I’ve got a ton of value out of each of the mentors in terms of learning about stuff I should be doing or thinking about as we build and grow the business.”
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