“My parents are custom jewelers. Ever since I was a kid, I couldn’t understand when people didn’t know about their great shop. So I created Engager, and now they have customers from across North America. We create the most romantic engagement rings in the world. But it’s more than that. I think we open up a conversation, really. With a typical engagement ring, the conversation goes something like: “That’s a beautiful engagement ring,” and then the person says, “Oh, thank you,” and that’s it. At the other end of the spectrum, with an Engager ring, it’s more like: “That’s a beautiful engagement ring,” and the person wearing the ring has a different air about them, saying things like, “Thank you! The love of my life designed it for me,” and there’s a whole new dialogue that encourages the fiancé(e) to share more about the ring and their love story in a way that is very sweet and makes everyone feel good.
The engagement ring industry is really competitive, and sometimes it feels like the competition just keeps winning. And you just keep getting knocked down. To persevere, I think it’s just persistence. It’s like punching a punching bag, and eventually that bag is going to break down. It’s going to rip and tear and fall apart and that’s what you’re striving for. It might take one, two, maybe five…million punches, but in the end, you’ll win, you just have to be persistent. It’s 100% worth it to see the smile on my parents’ faces.
We’re always searching for the dreamer in a person. I think that that’s something that exists in everyone, but it’s up to companies to awaken that within them. We’ve figured out ways to do that.”
- Nick Coutu, Founder of Engager Rings
Whether you’re planning on popping the big question or hoping to be asked soon, you can start creating an engagement ring that’s as unique as your love story at engager-rings.com.