Company gets into the finance game

InGamer Fantasy Inc., which produces what it calls "real-time second screen gaming" for sports publishers, has received funding from a group of five angel investors. The undisclosed sum will be dedicated to improving the company's products and expanding its sales and distribution. The Guelph, Ont.-based business is slated for a U.S. launch in September.

InGamer has also named Rick Wolf to the position of executive vice-president of strategic partnerships. Mr. Wolf is the former director of business development at NBC Sports Digital.

"He has been a part of some amazing U.S. success stories," InGamer founder Nic Sulsky says in a press release. "So we figured it was about time he was involved in an International one."

The investor group involved in the latest round of financing includes Garner Bornstein of Airborne Mobile, and ex-NHLer and Stanley Cup winner Bryan Muir of Mackie Research Capital. Mr. Sulsky says the other three investors prefer to remain "behind the scenes" for the time being.

He also points out that, as far as he knows, InGamer is the only company with offices at key innovation hubs Communitech, in Kitchener, Ont., and Toronto-based MaRS Discovery District. It conducts operations and development at the former, and sales and marketing at the latter.

More than 80 per cent of all sports fans watch with a companion device in tow, InGamer notes in its release. "By integrating real-time conversation into a gamified companion product that is measurable and trackable, InGamer is pushing the envelope of true integrated media."

Using its mobile or online platforms, fans select a group of players while watching a live game and receive points based on how those players perform.

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